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With the poltio sdk, it pushes the parameters in the pixel code into the datalayer you have in the window.

How to add

If you use iframe and sdk, we automatically push the relevant parameters to the dataLayer in events (start, vote, result_view, result_click and xp_click).
If you are using a direct link or have a custom datalayer name, you can make edits under GTM integration on the platform.

Example PixelCode

   <img src="https://<domain>/event" width="1" height="1" />

Parameters

Name
parent_page_url
Description
If you want to recieve the page url you embedded the Poltio Widget, you can use this parameter. The url will be automatically escaped. If you use widget url directly instead of embedding it to your page OR use in-app browser to load our Widget, the widget direct url with all the Query String parameters you used will be returned.
Name
content_id
Description
Poltio internal Unique identifier for the Content. You can use this parameter to uniquely identify the contents in your system if you have that need. This will be a string.
Name
content_title
Description
The Content Title that the triggered.
Name
question_id
Description
Poltio internal Unique identifier for the Question. You can use this parameter to uniquely identify the questions in your system if you have that need. This will be an unsigned big integer
Name
question_title
Description
The Question Title that the triggered.
Name
question_number
Description
Question number for the trigger question. (3rd question or 4th question)
Name
answer_id
Description
Poltio internal Unique identifier for the Answer. You can use this parameter to uniquely identify the answers in your system if you have that need. This will be an unsigned big integer
Name
answer_title
Description
The Answer Title that the triggered.
Name
answer_number
Description
Answer number for the trigger question. (3rd answer or 4th answer)
Name
result_id
Description
Poltio internal Unique identifier for the Result. You can use this parameter to uniquely identify the results in your system if you have that need. This will be an unsigned big integer.
Name
result_title
Description
The Result Title that the triggered.
Name
result_number
Description
Result number for the trigger result. (3rd result or 4th result)
Name
from
Description
This parameter comes only in the result_click action. Indicates that the result was clicked on the image or button. (eg: from: "image" or from: "button")

The following parameters can only come in xp content.

Name
xp_click_step
Description
It indicates at what step the click is. (start, question, result)
Name
xp_click_id
Description
The product shown in the widget may be different from the product shown in XP. In this case, result_id will be the id of the product shown in the widget, while xp_click_id will be the id of the product shown in xp. If they are the same, they will also be the same. (eg: result_id: "The id of the product shown in the widget", xp_click_id: "The id of the product shown in the xp")
Name
xp_click_title
Description
Title of the clicked product or label of the button. (It depending on the click step.)
Name
xp_click_url
Description
URL of the product shown in xp or URL of the referring page.

Payload Examples

Event name will be the same for all actions : poltioWidgetEngagement

start is the action of the user pressing the start button in the content (if content has cover)

  {
      "event": "poltioWidgetEngagement",
      "action": "start",
      "content_id": "Example Content Id",
      "content_title": "Example Content Title",
      "url": "Exapmle Url",
      "utm_campaign": "utm_campaign",
      "utm_medium": "utm_medium",
      "utm_source": "utm source",
  }

vote is the action that takes place after the user answers the questions.

  {
      "event": "poltioWidgetEngagement",
      "action": "vote",
      "answer_count": "1",
      "answer_id": "1111111",
      "answer_number": "1",
      "answer_title": "Answer Title",
      "question_id": "1111111",
      "question_number": "1",
      "question_title": "Question Title",
      "content_id": "Example Content Id",
      "content_title": "Example Content Title",
      "url": "Exapmle Url",
      "utm_campaign": "utm_campaign",
      "utm_medium": "utm_medium",
      "utm_source": "utm source",
  }

result_view is the action when the user sees the result screen.

  {
      "event": "poltioWidgetEngagement",
      "action": "result_view",
      "result_id": "1",
      "result_number": "1",
      "result_title": "Result Title",
      "result_url": "Result Url",
      "content_id": "Example Content Id",
      "content_title": "Example Content Title",
      "url": "Exapmle Url",
      "utm_campaign": "utm_campaign",
      "utm_medium": "utm_medium",
      "utm_source": "utm source",
  }

result_click is the action of the user clicking on the result url on the result screen

  {
      "event": "poltioWidgetEngagement",
      "action": "result_click",
      "result_id": "1",
      "result_number": "1",
      "result_title": "Result Title",
      "result_url": "Result Url",
      "content_id": "Example Content Id",
      "content_title": "Example Content Title",
      "url": "Exapmle Url",
      "from": "button",
      "utm_campaign": "utm_campaign",
      "utm_medium": "utm_medium",
      "utm_source": "utm source",
  }

With the xp_click action, you can track click actions performed outside the widget in the XP content.

xp_click. This example is for the start step.

  {
      "event": "poltioWidgetEngagement",
      "action": "xp_click",
      "content_id": "Example Content Id",
      "content_title": "Example Content Title",
      "utm_campaign": "utm_campaign",
      "utm_medium": "utm_medium",
      "utm_source": "utm source",
      "xp_click_step": "start",
  }

xp_click. This example is for the question step.

  {
      "event": "poltioWidgetEngagement",
      "action": "xp_click",
      "question_id": "1111111",
      "question_number": "1",
      "question_title": "Question Title",
      "content_id": "Example Content Id",
      "content_title": "Example Content Title",
      "utm_campaign": "utm_campaign",
      "utm_medium": "utm_medium",
      "utm_source": "utm source",
      "xp_click_step": "question",
      "xp_click_title": "Visit Poltio.com",
      "xp_click_url": "https://www.poltio.com",
  }

xp_click. This example is for the result step.

  {
      "event": "poltioWidgetEngagement",
      "action": "xp_click",
      "result_id": "The id of the product shown in the widget",
      "result_title": "Result Title",
      "result_url": "Result Url",
      "content_id": "Example Content Id",
      "content_title": "Example Content Title",
      "utm_campaign": "utm_campaign",
      "utm_medium": "utm_medium",
      "utm_source": "utm source",
      "xp_click_id": "The id of the product shown in the xp",
      "xp_click_step": "result",
      "xp_click_title": "Title of the clicked product",
      "xp_click_url": "Url of the clicked product",
  }

How to Track on Analytics

Reference